At Noureen Beauty UAE, we combine scientific rigor, entrepreneurial instinct, and artistic sensibility to build brands that last. From that vision, Imperial Phoenix was born — a personal tribute to Arabia's oldest art form: oud.

I'm Dr. Yoan Quesada Castillo, founder and CEO of Noureen Beauty UAE. I came to perfumery from clinical science, a discipline where nothing is accepted until it can be verified and repeated. I brought that same standard to a market that rarely demands it, in search of something few houses still offer: real, traceable raw material, with no compromises.

That search didn't end in a supplier catalog — it ended in a relationship. It led me to Reeha Trading Company, an Emirati house that has spent more than three decades distilling pure Dehnal Oud, Muattar, and Bukhoor under codes that aren't taught in a school — they're inherited. Reeha remains the custodian of that material: the origin, the depth, and the authenticity carried in every bottle.

Imperial Phoenix was born from that encounter. Not a product line, but a language: Solis, Fortis, Vero, Aurum, Ember — archetypes formulated with the same discipline I once applied in a laboratory, each with its own symbolic universe. Legitimate Gulf oud in the material. Scientific method in the formula. Heritage in every drop.

I don't sell perfume. I offer a fragment of Arab heritage, masterfully distilled and composed with scientific rigor — for those who understand that a scent can also be a statement.

Dr. Yoan Quesada Castillo
Founder & CEO, Noureen Beauty UAE · Creator of Imperial Phoenix